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I looked at the DMO website and I saw that in the game info they say "Side with the forces of Order, or the vile hosts of Destruction."
This bothers me. This tells me that they are going to $%^& up the game like they did with warhammer online and make it too much like wow.
You can't make a successfull warhammer game and only have two factions. Warhammer is about choas, life and death, being surounded, and doing what is neccissary to survive. A game cannot make you feel these things by lumping all the various factions and races into two alliances. In 40k it wouldn't even make sense for orcs to team with dark eldar for example. Orcs are about getting the shinnies and good lootz while dark eldar want to enslave and torcher. Their motivations are different, and at times conflicting. I had an orc choppa in Warhammer online and he felt out of place in groups with choas zealots, and witch elves. Forcing all the races into two "alliances" hurts the lore and feel of the game.
I think DMO has the potential to be huge, even more so than Warhammer Online did, but they won't be successfull by doing sticking to the same tired format used by other games. They need to be different and focus on the strengths of the series. I know how I would do it, but no one asked me.