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I have played many a MMO, and I must say, that out of the box, Rift has been the best. There are many things about the game that are just user friendly. From the interface, to small things like different color text for classes. These folks released a game that is not original, but improves on many things other MMO games already have. Yes, it is alot like WoW in many ways, but from the get go, it has been just a fun game to play. I have been impressed so far. I really like the soul tree concept as well. This game should be around along time, it will be interesting to see how far it goes in the crowded MMO genre.