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I don't like when developers invent silly new words for the same thing.
A /tell became a /whisper in WoW.
A group became a party in WoW.
A guild became a linkshell in FFXI and FFXIV.
A server is a shard in Rift, a realm in WoW.
Stop making up new words that mean the exact same thing please, it's just confusing.