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This game requiring you to login to play on a daily basis. If you did not login for 2 days then you are done with it. For example, your employee loyalty will drop everyday so you would need to raise it up again, otherwise, in case you have very high level employee then other players could poach (hijack) your employee. Second example, you need to refill your merchandise every other day or sometime everyday. If you failed to do it once, you are done with the game.
So people spend money to play this game maybe got hooked by the company. There are some paid to play players in this game as well. Hoping this information is helpful to player want to join to play.