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Your MMO needs more revenue, maybe it is the recession, maybe they need it to add content that the game needs to remain viable. My assumption here is that your game really needs that money and they don’t just want to line their pockets more. I know I am being naive but hey let’s run with it.
So should they up the monthly fee or add a cash shop? MMO’s seem to always shy away from upping the monthly fee and they did shy away from cash shops. I think marketing concerns made them very wary of having a higher monthly fee than other MMO’s. But now cash shops are becoming the answer that they seem to choose. Again I see this as a marketing move, cash shops are a more hidden cost, that they think won’t deter players.
I will put out my stall: Up the fee and keep it fair! I don’t mind paying 10 or 20% more for a fair MMO that treats its customers with honesty. To me a cash shop is a game distorting, money making machine that starts off with fashion items and ends up with xp potions.
You may think the same or see a brighter future for cash shops. Cast your vote!