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Just found this Associated Press note at WRAL.com in thier news/technology section. Check your local news service to see if they have posted the full message for you to read.
"The FTC said Monday its commissioners voted 4-0 to approve the final Web guildlines which had been expected. Violating the rules, which take effect Dec. 1, could bring fines up to $11,000 per violation. Bloggers or advertisers also could face injunctions and be ordered to reimburse consumers for financial losses stemming from inappropriate product reviews."
I for one am looking forward to this new rule, just wish the fines were much, much higher, say in the million dallor range. This should help to tone down all the new game hype that we are seeing now days of new games being released with parts not being in game they they are saying on the web and game boxes. Plus the over inflated reviewes that we have seen in the past that does not match what we find when we lay down our money to buy the reviewed game and play it.
But have fun looking for it and forming your own ideas about it.