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Something that's always bothered me in this genre is how cities all tend to look the same. The layout may vary a bit, but players always end up using the same buildings. Same looking, same functioning. Ultimately, the goal always seems to involve a well rounded city that makes use of just about everything. Thus, being extremely similar, no matter how its played.
Now, as an MMO, it seems like it'd be even more of an issue. Not only will any city I create look the same as any other, but it'd look the same as anyone else's city. Course, lots of MMOs lack customization, and not everyone cares, but it is something that's important to me.
I'm just wondering if this game makes any effort to let players customize buildings, the way some MMOs give players the tools to customize equipment and such. Color choices, texture varieties, maybe even controls to adjust building height, or style choices that effect an entire city, rather than the sort of City Life neighborhood styles, where players end up using all of them at once?
When I want a single-player story, I'll play a single-player game. When I play an MMO, I want a massively multiplayer world.