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MMORPG.com Warhammer Online Correspondent Michael Dennis writes this basic look at Guilds in Mythic's RvR game.
During WAR development, Mythic coined the term Living Guilds to help describe the system they were going to implement into the game. A main focus of WAR has been the marriage of casual play and hardcore play. Many of their features were designed to get the solo player into situations where they had to interact with the other players, without even realising it; this kind of thinking lead to the Open Group system and to the innovative Public Quest system. With their guild system, Mythic needed to overcome the stigma attached to joining a guild.
Take A Look at Guilds