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Warhammer Online Correspondent Bao Huynh writes this article about the importance of guilds in MMOs and why he believes that WAR will return them to their former glory.
Since the beginning of the MMORPG and its popularity, games stemming from Ultima Online and succeeding titles have embedded guilds into their massive worlds. In some games, guilds were necessities, and other games it simply seemed like a paid-for space so you can advertise a silly tag name like "Orcs Gone Wild", and other awkward names one can conjure up.
The recent trend in MMOs has not given guilds and their members anything to really shoot for. Loyalty between guild members was hard to come by simply because games like World of Warcraft have turned guilds into politicking around who gets the uber phat lewts. Star Wars Galaxies tried the Player Association and most of those were really formed so that the town mayor could shoot for metropolis status. EverQuest 2 tried the whole guild leveling thing and it worked to a certain degree. I can go on and on, but to cut right to the point, nowhere in my 10+ years of MMOing have I felt more of a bond and need for a guild than in Mythic Entertainment's Dark Age of Camelot.
Read the article here.