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It appears that EA will not stop at just ingame adverts in HGL, but in addition to charging a monthly fee, plus purchasing expansions, plus ingame advertisements... they include adware and data tracking in the game itself.
HGL is fun, but is it fun enough to let EA do the unthinkable? To allow publishers to go this far?
According to the EULA
3. Consent to Use of Data. You agree that EA, its affiliates, and each Related Party may collect, use, store and transmit technical and related information that identifies your computer, including without limitation your Internet Protocol address, operating system, application software and peripheral hardware, that may be gathered periodically to facilitate the provision of software updates, dynamically served content, product support and other services to you, including online play. EA and/or the Related Parties may also use this information in the aggregate and, in a form which does not personally identify you, to improve our products and services and we may share that aggregate data with our third party service providers.
EA has the right to track your computer and use its data to give you.. yes more ads and the like. Will Adaware uninstall my HGL? I hope so.