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AR is moving this direction even if it's crude. Computing is moving towards AR in the mobile sector. Facebook and Microsoft are banking heavily on mobile AR. It could replace the cell phone as they're modeled today and sooner than later, within 10 years.
Yep, they're going for it. I hadn't seen that video. Pretty cool.Have you checked out the camera built into the Messenger app? It's basically a plugin snapchat replacement.