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Gaiscioch, a prominent multi-game guild, has laid out an interesting matrix on how 'chapters' move into other games. The process involves a first pass to determine basic eligibility including dungeons, progressive gear upgrades, raids, open world content and much more.
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Now we aren't saying every community needs to follow our guidelines. We aren't saying every game needs to fit our guidelines. All we are saying is that for our community, which is built a certain way, to support a certain demographic, to succeed these are the things that help make that happen. Every guild will be different. Some things that matter to us wont matter to them. Every guild should think of their own demographic and figure out what it is that makes the games work for them.
We don't want to invest in every game, we want to invest in the right game. We're looking for games we can spend years playing together. Those are hard to find and won't be plentiful.
Regarding MMORPG.com posting about our stuff. It's because we have every major gaming media site on our distribution list for announcements. If you want gaming media sites to talk about you, you should talk to them. Never hurts to send out an announcement and see if it sticks.
Once a game passes the Core Eligibility Requirements, we only require a 60% of the full list.