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Where it all began... the 80s. The movie Wall Street with Michael Douglas.
Smedly got himself a game engine. ran the company like a 80s stock. Hi Profits and Low Margrins. If it did not make mega cash, no risk was taken to make it make mega cash.
We can match up every single game rise and fall according to market trends. Games with huge IP's got Zero overhauls to the game engine or just flat out shut down. When shooter games topped the charts in sales, he went right for cashing in on Shooters, (planetside and H1Z1). When more graphic intense RPGs started to show up after 10 years of no progress, he decided to create EQ Next knowning the graphics was not next gen. Instead of putting together a team of advanced graphic designers and innovation, he decided he would squeeze one last cash in on the outdated engine he had. NO update to engine, just like games, no updates, just close them and let them crash and burn.
After successfully getting Landmark marketed, they cracked open the campaign bottles and celebrated much like the disgraced "too big to fail" companies did after the bailout. Then they marketed the company to the highest bidder capitalizing on hype with the investors of daybreak. Once they gained full bailout they wanted to stay on as CEO of the company. Dint work to well, and took their golden parachute. Once they discovered that the game engine could not compete in the future Daybreak had no choice but to retire EQ NEXT.
That my friends was the way Smedly Madeoff with EQ Next!