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We all know MMO's are a tough business venture, with few companies willing to take the risk on big IPs, for fear of losing big on their investment. What in turn results is peoples favorite IP's not living up to the fans expectations on the MMO incarnations authenticity, thus hindering gamers satisfaction with the title and hindering the existing gameplay and world these gamers came to love.
So in other words, if you could reboot an IP based MMO, what would you pick and how would you make the new incarnation stick closer to fan relevance and still retain gameplay authenticity?