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BEIJING, Feb. 27, 2014 /PRNewswire/ -- KongZhong Corporation (NASDAQ:KONG), a leading provider of digital entertainment services for consumers in the PRC, today has officially announced its commercialization strategy of Guild Wars 2, the groundbreaking fantasy MMO developed by ArenaNet in the west, when the hit online game publishes in China with partner KongZhong. Guild Wars 2 China will keep the same premium game play experience and innovative business model: players just pay for the game key one time, then are able to play the game for free with no subscription fee. In addition, on March 11, Guild Wars 2 China will host an exclusive two-week closed beta test where Chinese players will be invited to try out the revolutionary MMO for free.
Regarding the final retail price of the game, to ensure a strong market fit, Guild Wars 2 China will conduct a new round of market research with players and then announce the result.
Guild Wars 2 Global Strategy - KongZhong applies global vision to a proven business model
As the most anticipated online role playing game in 2014, the Guild Wars 2 China business model has been the focus of great interest by Chinese press and players. After conducting exhaustive research on multiple aspects of the market and working closely with ArenaNet, KongZhong has decided to respect the users opinions and choose the same business model that has made the game the fastest-selling MMO in western history. The business model is as simple as it is fair: when a player buys Guild Wars 2 China, they can play the entire game without any subscription.
In order to deliver Chinese players fresh new content at the same time as western players, Guild Wars 2 China will be synchronized with the western version in terms of game updates, operation scale, tech support, and customer service. Game content will largely remain the same in both versions, with the exception of some adjustments to the new-player tutorial that are designed for and requested by Chinese players.