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I have played almost every major MMO marketed in the U.S. in the past ten years. After getting to the level cap in SWTOR, I finally realized what I don't want in my MMO end-game. I made a detailed post about it in the general forums here, so I will summarize.
I don't want to see gated content in the form of "gear levels" that divide the community and cause me to not be able to progress for days on end due to not finding players at a nearly identical progression point. The MMOs I know do this include: WoW, EQ series, SWTOR, probably LOTRO, and TSW. There are probably a lot more than that, but I'm tired of developers dividing the community with content. If I "fall behind" the players who already have the gear, they aren't likely to help me catch up because there is little motivation for them to repeat content they are "done" with.
Can anyone suggest MMOs which have a truly different end-game formula?