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Let me start by saying that F2P games have the right to put pay barriers on pretty much whatever they want if they're not charging anything to play the basic game.
However, when a developer chooses to charge a box price + sub, then believes it's OK to charge an additional fee to give players access to all classes, we are treading on a slippery slope that simply will not end well for most gamers.
Let's be honest, if Zenimax sells a lot of CE's because of this tactic, we all know that the next round of MMO releases will take this idea one step further.
Will we be paying extra to unlock a certain class?
Or only people who purchased the CE can access a certain raid?
Want that next tier of gear to stay competitive in PvP, better cough up some cash.
I'm hoping that ESO CE sales aren't amazing, not because I want ESO to fail but because I don't want other developers to think this type of business practice is acceptable to MMO gamers.
Unfortunately, the desperation of many MMO players to get their hands on the latest game on day one, often affects their ability to look at the big picture... and the developers / publishers are very well aware of this.