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I've defended the game here and I stick by my opinions that the GAME itself is a lot better than what it is made out to be. But this decision with the CE and pre-orders has seriously got to be one of the WORST ideas I have ever seen a company make.
The big issue: This isn't a F2P game! If it was you could get away with charging extra for an entire race, but you are asking for box sale, plus sub (P2P game) and STILL pay locking content. And this isn't just some dumb costume or mount, it is an ENTIRE RACE. And this is after you said you wouldn't do this sort of thing!
Zenimax, you are already battling a negative public eye, with articles coming out about predicted failures, most likely to flop, hate all over the internet, etc etc. And this was JUST starting to turn around some after the last beta. There was a new positive spin from a lot of people. Obviously not all, but quite a few. Now you go and do this - what is going on with your heads?! Is it really worth a few extra CE purchases from people who really want to be an Imperial to incur the MASSIVE backlash and hate this decision is provoking, and subsequent lost sales? This decision isn't just going to go away, for the entirety of the game's life people will talk about it, see Imperials running around and ask "I want to be an Imperial how do I get to be that?" "Oh you can't unless you got the CE when it launched."
You have 2 months to fix this Zenimax, make it available to everyone. Because you are doing WAYYYYYY more harm to yourself financially as it stands with the public backlash and hate than the small boost you would get from a few extra CE sales.