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A long time ago, an MMO had to save itself by transitioning from a subscription-based format to free-to-play. Other MMOs have made the transition over the years, although not with as much need to retain players as Star Wars: the Old Republic. Since that time, the game experienced a resurgence in population for a while, but things seem to have settled down. It's a good time to revisit how the free-to-play experience stacks up against being preferred or a subscriber.
Read more of Jean Prior's Star Wars: The Old Republic - SWTOR F2P Revisited.