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World of Warcraft players wanting to buy the latest mount or pet for their collections (among other things), can now do so via an in-game store. Blizzard has laid out the details on the World of Warcraft blog.
You can now browse and purchase a bevy of mounts and pets* from directly within World of Warcraft through our newly added Shop interface. Just click the Shop icon on the menu bar once you’ve logged in to a character, and you’ll be able to pick out a new friend to add to your collection and start your adventures together right away. By combining the best of cutting-edge goblin and gnomish technology, we’ve also made it possible for you to receive your new pal right in your inventory (or via mail if your inventory is full).
Read more on the World of Warcraft site.