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I found this interesting little tidbit in the 6th edition of 'Ask us anything" on the ESO website. Ask us anything is really cool where devs answer our question's.
"Where’s my beta key? – The Internet
I was going to deliver it to you in person, but I ran out of magicka! My mount went lame! I didn’t have enough gold for the Wayshrine. My robes didn’t come back from the alchemist’s! An old friend stopped by from Akavir. Someone stole my horse! There was an earthquake! A terrible flood! Fleshflies! IT WASN’T MY FAULT, I SWEAR TO THE DIVINES!
Excuses aside, we’ve sent out tens of thousands of beta keys already. Keep in mind, though, that three million fans have signed up so far. The beta is growing fast, and we’re going to keep sending invites, so don’t lose hope! Any time we send new invites, you’ll see a post here and on social media."