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This is my first impression of playing first 2 hours of this game.
Quest system : identical to original wow, but slightly less kind, quest line doesn't match map flow very well, so it's geographically more confusing than wow, which is not a good thing for theme park game. (this is theme park game.)
Story telling : identical to SWTOR, plus excessive loading is annoying.
Class system : similar to games like Eden Eternal. Nothing new.
Graphic : is ok, not great.
Why this game is so popular now?
I have no idea. But my guess is that,
1. it is attractive to Final Fantasy fans. I haven't played any of FF series (I tried, but it wasn't really my thing.), so I guess I can be objective or even critical to FF environment.
2. end game contents 'may' be cool. But it is a long way for a gamer who's worn down by similar games.
So, conclusion is this.
Do not expect anything new. There is no new contents for new players. If you are looking for something new, you will be disappointed.
But if you are just looking for something to spend your time mindlessly, 29$ isn't really a loss for this content imo.
If you like Japanese style fantasy world, you may even love this game. (I don't like them.)
Personally, I am not sure if I can keep leveling my char to max level. I was already bored after 2 hours.