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This should clear some of the confusion regarding the rumours regarding a cash shop ontop of the Subscription fee in The Elder Scrolls Online:
After a recent interview in Cologne the Elder Scrolls Online fanbase blew up. Matt Firor spoke about "Fun stuff" and name change services which were gravely missunderstood as "Cosmetic/Item shop". About a week ago Paul Sage announced that it was all a missunderstanding and there will be no cash shop within the game.
You can listen to the podcast here:
Missunderstood Matt Inteview:
Doomsayers spoke too soon once again.