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Politics and alliances play an important role in Pathfinder Online at all levels. From cross-settlement alliances to player nations, trading cabals to bands of brigands, and even fanatical cults dedicated to one of Golarion's deities, those who work together to forward their interests can look forward to great success in the Crusader Road region.
From the moment of its creation, each company begins earning influence—a measure of the ongoing deeds of its members, and a currency with which the company can claim territory, trophies, and various boons for its members.