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I've been thinking that majority of themepark MMORPG's waste money on "content" that's blown through and largely never used again? The content is made so that while you level the difficulty doesn't rise much because your always going 1 to 1 as far as content level. Why not just make a game totally focused on the end game?
It seems the major sticking point for MMORPG's right now are the fact that the end games are kind of weak and the content is rehashed, easy and boring. Why not just make a game totally about raiding, monster hunting and the like? Dungeons that require lots of thought, planning, super huge, that have mystery, deadly traps, kidnappings, puzzles, climbing, stealth, nasty creatures etc . Outside legendary world creatures that are elusive, tricky and difficult to defeat. Gladatior style pvp battle arenas and battle grounds.
With horizontal progression you'd have a game where difficulty remains no matter how many expansions. You'd just be opening up specializations and utilities. Races would give you real physical attributes. You know like haflings are quick, elusive, the best climbers and jumpers but more fragile while Orc are the hardest hiting but slowest, best heavy armor wearers, humans are average at everything and etc.
I don't know I just thought of this while taking a shower so lol. I just think MMORPG's need to step out the box some. I would love to play a themepark styled game like that where you have to have tactics and planning and no cheesy fedex quest.