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Free-to-play has propelled RIFT into an entirely new tier of operation. While he couldn't give numbers, Hartsman said the game is making "vastly" more money than before and has the largest monthly player population it's ever had.
He wanted to clarify that he isn't for or against free-to-play; for him, it's all about finding the right fit for the right model. Hartsman said that for a game to go F2P, the audience has to be interested in it, the game has to be modified to work with it just right, and there need to be enough resources to do it. He praised the decisions that the RIFT team made with this F2P model, saying that Trion chose absolutely right in ensuring that players felt good about what they bought instead of buying to alleviate pain.
"I would say that RIFT is the most successful F2P conversion that's ever been done because the team went deep and thoughtful about the best way to do that," he said.
What the future holds for RIFT is still a mystery -- Hartsman wouldn't spill details of the roadmap -- but he's certain that it will thrill fans of the game.