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For any of you who missed this article, it seems that Zenimax team finds that roleplaying is enhanced by staring at the chat window in the corner of your screen, instead of having chat bubbles.
As if they didn't learn anything from SWTOR. Trying to talk to the person standing next to you, by looking at the chat box, while general chat or city hub chat goes rampant is an achievement by itself.
Also, possibility that someone will look at the chatbox while you are running next to him in an open world and warning him about enemy patrol incoming is non-existant.
Thanks Zenimax. You can scratch me off the list of potential customers.