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We have OFFICIALLY heard from the devs that the game is going to be a hybrid model now.
Also, recent comments by the devs suggest they plan on selling the box.
They have also announced the game won't be Pay to Win!
There are 3 possibilities,
Sub + Buy box
Buy Box + F2P + (Maybe item store)
F2P + item store
3 possible hybrid combinations
Sub + Buy box or Buy Box +F2P + item store
Sub + Buy Box or F2P + item store
F2P + item store or Buy Box + F2P
The third option is nonsensical.
#1 The game has been in development for nearly 8 years
#2 Its a triple A MMO, and they have suggested 100 millions price tag. "There is no better way to set fire to 100 million dollars than to develop an MMO and not have end game".
It is estimated that SWTOR cost over 300-400 million dollars.
#3 They are planning content for a full year after release, and continual end game updates.
#4 This is a game designed to endure years! They need a semi consistent revenue coming in to pay for that development.
Even if you want to consider the GW2 model, Buy box + itemstore, as a hybrid, do you honestly think it could pay for all that? No way in hell. They have far higher costs than GW2 ever did. If the game does incredibly well then they could MAYBE get their initial investment back from box sales, but the item store isn't going to be able to fund all that new content. Even, if we took another step towards crazy town and said the item store could pay for continual future content, then where is the profit?
On reddit, Carbine said that they acknowledge that the payment models of SWTOR/Tera/Rift weren't working, and that they plan on doing something different, because they believe that if they do what other failing MMOs did, then they'd fail as well. He compared being unique to gambling Wildstar, acknowledging it'll either be a hit or a miss.
Obviously there will be box sales, it won't be free to play for sure. They've defended the idea of box sales to a point where they made it obvious the game won't be free.
That last quote is very very telling... He practically comes and tells us what to expect.
More than likely this is the model,
Cash shop with only cosmetic items
F2P or Subscription (Subs get CS currency and some other perks)