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While people argue about P2P and F2P.
(I greatly prefer P2P)
SoE does something very different from both P2P and F2P.
Their games are called F2P, but they include:
-$15 monthly P2P subscriptions within the same game to unlock levels / classes / abilities
-the buying of expansions
So what SoE does is combine a cash shop with F2P, and with P2P.
Tell me again why this company is still in business.