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Here's another company that will make yet another failed MMO because they wanted to make it a PVP-oriented game. Warhammer Online did the same thing and we all know what happened there. It's astounding that the developers out there don't get it yet. PVP is not popular. I know the forum trolls here will flame me and shout me down, but the numbers don't lie. The only MMO's out there that are even remotely popular after WoW are all PVE-oriented games. The only exception might be EVE, but that game can be played without engaging in PVP, and its success is due to it being a niche game.
When it comes to PVP, most people are not going to pay money into a game in which they lose most of the time. People like to win, and the only way that's going to happen in a game is if they have lots of PVE content. In PVP-oriented games, there are few winners and many losers, and that's why they never really make much money.
Ergo, this is just another sad example of why Games-Workshop just still doesn't get it. While tabletop games might be fun on a PVP basis, and even then most of their popularity is in the massive volume of their lore. I read a lot of their stuff and it's very entertaining. But the gaming side - very expensive, very intense, and unrelaxing entertainment. While there are lots of hobbyists out there that enjoy it, it's still a niche hobby.
If any video game MMO really wants to break out and be successful, they need to be PVE-oriented. Even League of Legends is PVE-oriented via their co-op play. If they had PVP-only type scenarios, I guarantee you that their popularity would sink to spectacularly low levels at astounding speed.