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I have talked about this numerous times (ok, so it is pretty much all I ever talk about) even way back here:
But I just want to state it more simply:
Could players ever embrace a Massively Multi-player Online Game in a Persistent Dynamic World as opposed the current model of player progression where you level up and acquire a bunch of stuff and abilities?
In other words, would anyone really want to play in a virtual world where all sorts of things happened and the world was constantly changing and you could suffer great loss and success in a relatively short amount of time, but this was all the point and was an acceptable trade-off for the fun of experiencing a living, breathing world?
Could the current players of MMORPGs just not wrap their heads around the fact that leveling up and getting stuff and basically progressing as a player character (which they are so used to doing) would not be the point? The point would be playing in this ever changing world and not 'progressing' with a character by going through scripted content.
IronOre - Forging the Future