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I've been reading a lot of feedback from E3 and generally speaking, 'almost' everyone who tried the game stated it feels like an Elder Scrolls Game. I'm not sure where certain forum posters are getting that its a GW2 clone, a WOW clone with Elder Scrolls Skin, Tortanic 2, etc, but that doesn't seem to be the reality of those actually playing. I could go and start posting every bit of feedback here, but the link I provided seems inline with not only several articles I have read, but also from leaked beta Q&As.
"I can assure you that ESO is not even close to being a copy & paste version of another MMO with an Elder Scrolls skin over it."
"The difference in using abilities as opposed to World of Warcraft or Guild Wars is that you don’t find yourself constantly clicking them."
"Having no visible action bar at the cost of having to memorize your keys (you can always view them again by opening a window) adds a real sense of immersion without all the clutter on your screen, just like in an Elder Scrolls game."
" Once you go around exploring Tamriel and talking to its inhabitants, it really starts to feel like an Elder Scrolls game."
Regarding customization: "ESO supports this fully by adding a lot of customization options, similar to Skyrim’s."
Now if you don't like Elder Scrolls or Skyrim, it doesn't seem like this game will be for you .For those of us that did, it seems like they are heading in the right direction with some obvious limitations being an MMO. I'll form a final opinion when I play it, but I'm excited about it.
There Is Always Hope!