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This is a feature that I absolutely love in MMO's. Not having it is actually a big turn-off for me, nowadays.
I find it especially important in games like FFXIV. With these kinds of games, I play them primarily for the lore, world, and community. It really breaks story immersion for me when I'm forced to run around in a weird clown suit where everything is mismatched while I'm leveling.To clarify what I'm talking about, it's the feature whereby you have a second equipment screen where you can equip gear. This second set of gear adds nothing to your stats, but it overrides the appearance of your real gear.