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I'm used to seeing e-mails aimed to get my account info for WoW etc.
Usually they are poorly written and can be seen from a mile away, but a couple I've gotten for GW2 the last couple days are spot on. One almost fooled me into clicking the link even. The http address looks pretty legit and then they even include real arenanet addresses in the mix.
How did they get my e-mail anyways? A lot of people are going to be fooled by this one.