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Sell it to me, because the developers sure won't.
I shouldn't have to search for hours to find out what this game has to offer and why I should consider it. It should be right in my face, easily accessable. The marketing for this game is laughable at best.
But I digress. I want to like this game, and I love sandboxy games in general. I loved Ultima, and I loved EVE. Themeparks with instant gratification can be fun if done correctly, and so can sandboxes where you take hours gathering resources and skills... IF DONE CORRECTLY.
So tell me, why is this game good? What does it offer that others don't? Why play this game?