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Inspired by the talk of the "Story Driven" MMO.
We all know the One Trick Pony. Its a thing that does one thing very well, and then either is very mediocre at everything else, or is completely unable to do them.
Many of the games i've played and been most dissapointed in have been "One Trick Pony's." Though not necessarily limited to strictly one trick, their game is built around a very narrow set of features, leaving everything else lacking or mediocre. While this narrow focus is cool at first, the novelty of it wears thin quickly, and you are suddenly left wondering why the game feels so shallow.
Guild Wars 2 did this for me. The Event system and the hearts were great concepts, and things I'd love to see get incorporated more fully in future MMOs, unfortunately when it came to GW2, it didn't feel like much else was there. The rest of the game felt hollow in comparison, and the two types of events felt very dull and repetetive after a while.
Star Wars TOR focused too much on the story. While the story was good, their lack of innovation elsewhere left players feeling it to be the "Same thing" they've played in numerous other games, only with a star wars paint job.
It all goes back to one thing. Don't be afraid to innovate, but ask whether that innovation alone can hold players long after the new wears off.
So long, and thanks for all the fish!