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Is because the same artists and Devs who created WoW are making Wildstar.
When you look at the artstyle you see a lot of similarties in style and design. You can see it is the same artists. The same goes for the stylized design and use of humor.
Back in 2005 the core devs who created WoW left Blizzard to form Carbine. They wanted to make a game for more hardcore players where everyone does not win. where skill and effort matter. A game made particularily for hardcore raiders but also for PvP players with content for all playstyles. A game that rewards those that play better.
The game may look a lot like WoW but it appears to play quite different. There are many cool and new ideas plus many additions form post WoW games.
My biggest fear with Wildstar is it may be a bit to ambitious. Thye are imcluding a ton of content and systems at release and a tell us they will have a huge world 21 connected zones on Nexus plus many other zones off the planet. So much so it makes me question if its realistic. The general rule of thumb in a MMO is a game cannot offer a wide scope of systems and content at release along with quality and polish. Either content or polish needs to be sacrificed or game needs a narrow content release. Especially when a game like Wildsatr emphasizes it wants to focus on Endgame and start testing their endgame now 6+ months in advanace of release. But then again when the game is done it will be close to 7 years of development. If you look at the videos from 2011 you can see a lot of the content they are showing is the same content they showed then, just more refined and polished. They have been internally alpha testing the game now for a couple of years. So maybe it is possible to do everything they say and release a polished quality game. Forgive me if I am bit doubtfull but at the same time excited.