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They should go free 2 play there will never be a player base big enough to support it through subs and pay every month 13 bucks game is 11 years old come on.
Also make solo play littlebit more viable agains group play by shorten the timers instead of 6/7 days timers they have now its insane and buff the xp reward, some lvl70+ quest give 200-300 mil xp while you need billions.
And fix offcorse friendlist and squelch and broken quests or some other bugs.
Fix the KvK and arramora forts so we get lively PvP going.
Then you get maybe enough players other wise game stays at low pop forever.
Oh and almost forgot to say communication by devs would be appreciated way to silenced now.
Just some personal thoughts on game state right now.