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I don't usually post much these days on the forums but I've not seen anyone mention this before and It's going to be quite important (if it isn't a big deal already).
Basically the gist of it is that since.. well.. just about ever graphics card performance has often been measured in FPS (Frames Per Second) by the people running the tests. While this is a great thing and can help show the differences between cards it doesn't really address the subjective aspect of gaming. I suppose it mostly started with people noticing 'micro-stutter' with multi-gpu setups but it also happens to a lesser extent for all cards regardless of configuration due to the way things rendered and then displayed.
I fully recommend giving these articles a thorough read and really take in the information provided. The thing that makes me excited about this direction is that if the journalists are going to start measuring performance in this way it gives us two things. First of all we can see the general performance of cards (FPS) and secondly we can see how stable/consistent the cards are. This puts a lot more focus on the software driving the graphics cards themselves and really it will force Nvidia and AMD to make sure that their products overall are better supported and are of a higher quality. The consistency part of that matters a lot more than people give credit; it's why I couldn't play Crysis 2 on three monitors even although my FPS never went below 30. It's why people have probably bought a card thinking it can hit the FPS needed but their in-game experience tells them something is wrong. By making sure the cards are more accurately benchmarked we, as the consumer, are getting a better picture of what we are buying into and at the end of the day that's good for us and the market as it will push the vendors to release better products as we become a bit more informed toward what we are purchasing.
Anyway, here are the articles I mentioned. Anyone who plays games on a PC should be reading this to understand the issue and what is being done about it.
I'm sure we all get our information from different websides but the two I have been most pleased with recently have been Anandtech and Techreport. Between both of them they usually cover most things I'm interested.