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Hi everyone, this is Ardu and today I’m going to talk about KingsIsle business model.
I first started playing Wizard101 back in 2009 and it was also my first MMO. Back in the days Wizard101 was very affordable with a subscriptions and pay by area, players actually got to enjoy the many things Wizard101 had to offer.
As of today KingsIsle relies on micro transactions, subscriptions, pay by area and on top of that loot packs similar to loot wheels. Loot packs offer many items that are nowhere to be found as drops. So not only KingsIsle charges us paying customers with subscriptions but we’re also forced to gamble just to get what we want.
Being a long time player and a paying customer I feel KingsIsle have done nothing more than just rip off their customers. Of course KingsIsle clearly states that there is a “chance” to gain any of the rare items they offer on their loot packs.
What really sucks about this; instead of satisfying their customers for what they actually want and for what they actually are paying for, most of the time players get rip off by only getting absolutely garbage from those packs. So behind the family friendly games hides a greedy company that is is just as worse as EA.
Even Pirate101 also offers the same crappy business model. To prove my point the other day I spend $20 dollars worth of crowns on tribal packs on Pirate101, it turns out it was a total waste of crowns/money. I'm a big fan of raptors, so I was thinking well if I can get a raptor companion maybe I’ll enjoy Pirate101 a lot more... Well unfortunately I became of victim of a greedy and unfair business model.
KingsIsle makes their players think just because they're getting stuff and is all fair and good while still not obtaining what they actually spend money on, which is absolutely not.
So I have spent about $400 dollars on Wizard101 in the past 6 months, far more than I have spent on any other MMO. In another words I'm contributing and supporting KingsIsle by spending my money on their games.
New MMOs are coming out with better business models which offer better deals to players. For example; Guild Wars 2 offers a better business model and it doesn't even rely on loot packs, yet the game is profitable.
Now why is it so hard to satisfy a customer? Why go the extra mile and rip off customers with loot packs?
Why can't KingsIsle offer a better business model? Is it really that hard?
Imagine how many more players will actually buy more stuff from the in-game shop if the items were offer individually at reasonable prices.
Example: Hey KingsIsle got $20 bucks and I want to buy a wyvern mount, here take my money and let me enjoy what I'm actually paying for. There is absolutely no need to rip off players, the company still makes money and the customers are satisfied.
Whoever runs KingsIsle Entertainment is doing an awful job at it, I really hope that person could step down and let a better person run the company. It has been 3 years since Wizard101’s PVP has been broken, players and fans have asked many times for a better PvP system and yet there hasn’t been no fix to how unbalanced and broken it is.
I’m really sick and tired of seeing that the only things KingsIsle makes for the games are loot packs. Some people say; I rant a lot and that I only seem to hate KingsIsle, well at least I say what it actually needs to be said.
I really hope KingsIsle Entertainment can stop ripping off their players and offer a better business model.