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What got me excited to play WoW (back in the day, I ended up quitting around level 37) was seeing a cinematic for it on television. The cinematics were exciting and well crafted. It really got me wanting to see more. WoW, whatever you may think of it, is great at advertising. This is something most big name MMOs seem to struggle with. When WoW puts out an expansion, you see commercials for it, you see ads on websites for it. It gets its name out.
Now on to SWTOR. They had at least as good, in my opinion better cinematic trailers than WoW (Ok, Pandaria had an awesome one). Yet I saw none on television, I rarely saw any as advertising on websites. If you weren't keyed into the MMO scene then you may not know this came out until you walked by it in a store or found a link to the cinematic on youtube. I think they could of done way better advertising, and that may of increased subscribers. I know this point is now moot, as everyone who is playing and paying is probably all they'll get now that F2P hit the market.
I guess my only question is this: If they had such a large budget and were actively trying to compete with WoW, then why did they skip out on the TV advertising part? The cinematics alone were enough to get me interested. Of course, the shine has worn off and I wish they would make a full length movie with those cinematics, but that's just me.
Also, if they actually did put tv commercials out and I missed them by randomly not watching tv when they commercial was on, say so!