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Well, when I first heard about this game some time ago, I thought the premise and setting sounded very cool. Unfortunately I knew Funcoms track record and wasn't buying into any hype. Good thing I did, because this has to be the quickest an mmo has gone free to play in history!!
Unfortunately Failcom is the pinacle of below mediocre developing that was instrumental in creating an industry of half finished, buggy content with combat and character animations that are about as fluid as mud.
The bottom line is this, if people keep buying games from developers that are putting out subpar products, it will never change.
Now the new business model is to go subscription at launch to milk people of the box cost and maybe a years worth of sub cash, then they go free to play and rake in more money with cash shops.