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How do you pronounce it? What if you're pronouncing it wrong? Do you care? I do. Hence this post.
According to proper English it should be Ar-kee-Age. Listen here. There are two ways of pronouncing it properly.
This is in line with words that have the same prefix such as archeology and archetype.
But this does not roll off the tongue as well as Ark-Age does.
Jake Song has stated that it is pronounced Ark-Age.
Pronouncing ArcheAge with the Arche as in 'march' is not correct.
The word Arche
"Arche (?ρχ?) is a Greek word with primary senses 'beginning', 'origin' or 'first cause' and 'power', 'sovereignty', 'domination' as extended meanings."
How does it fit in with the lore?
From what's known so far: http://archeagewiki.com/Setting
"In the ancient days, our ancestors used to live on a highly civilized continent, but they had to flee to East and West without a reason we know about.
In ArcheAge, you begin playing two thousand years later, and you must find the cause of that big disaster, while simultaneously quenching your curiosity, enjoying the game and exploring the world."
From what I gather this can indicate some kind of beginning. Origin Age or some such.