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Very clever stuff from XLGAMES and what a way to start. They have a fully 3D add at Gangnam Station Of Seoul that really looks great.
Check it out.
I didn't think it was possible but XL games is outdoing Blizzard and NCsoft in terms of marketing in Asia. I didn't know they had that much money...lol
Here is a commercial with the I5 phone ArcheAge edition.