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The biggest factor is probably server capacity.
- The DF severs can do 10,000 players concurrently, two servers which means 20,000 max at any one time
- This leads to a maximum population of probably 100-200k. With large queues around launch.
- EVERYONE who brought Darkfall 1.0, will not need to purchase 2.0.
- A lot of the old playerbase will atleast be giving 2.0 a try, they sold over 150,000 copies of the game.
Maths and logic clearly tells us they don't have a lot of room for advertising or releasing information because it will draw too much attention. The servers will already be full even with the current following and interest.