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So Ive already stated that I think the two big problems TSW had was its release date(and lack of marketing) and its business model.
In the article he talks about how many players they had in beta that thought the game was great. But I think they were asking the players an incomplete question. They should have asked "Do you think this game is great and do you think you would pay 15$ for this game?". I would expect a more telling answer than just asking if they think the game is great. If the game had a million beta subscribers of which most of them liked the game the only logical conclusion I can think of as to why they didn't get the game is the same reason I didn't get it, the business model.
He also mentions how he thinks the game was too different and not to commercial. I don't agree with that either. Yes, the game does some things different but its still the same MMO formula and Im not sure putting a level on your progression would have made this game any more successful.