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Why no sub is important to me? Well, because I play games very slowly. I'm lvl 9 in GW2, and I was playing since release. I play like 5-10min/day. Yes. that how little I play. Its enough for me. This is my style of gaming. And with gw2, unlike with sub-based mmos, I don't need to worry that I pay 15$/month for maybe 3h of gametime a month. And this matters for me.
So in summary, in GW2, i don't have a feeling that I play to slow or to little.