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First, I will say... loving the game more every day. I make no excuses or bones about that. I think it is actually pretty sublime.
But... some people are not getting it, obviously. Not the majority I think, everyone I see in game seems to be having a great time, but there are those that are finding it not for them.
My suspicion is, simply, that GW2 is a strange thing... it is a themepark that requires you to think like a sandbox, but the problem is the vast majority of players are unable to think like you need to to properly enjoy a sandbox.
They require close guidance. They require spoon feeding of a daily schedule. Too much choice confuses and frustrates them, at which point they start crying 'bored!!'.
They just don't get it... maybe the game is too subtle in what it does?
To enjoy the game properly, I think, you need to be able to let go of what you have been conditioned with over the last few years, but I suspect a lot of folks ultimately won't be able to do that.