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Here are some issues i have seen reading posts, videos and reviews and in general following the trends and information on Gw2 and ofcourse playing the game in Betas
Patience: The fact that players require patience to learn the game and to understand its features is a major entry barrier. One they have revamped some general accepted norms of MMORPG's and they have gone to also decide on the philosophy of no hand holding. Hence asking the general player demographic to have to change / relearn thier gaming style when it comes to MMORPG's on their own terms and by them selves which in it itself requires patience and time (it may not be much ) but creates an entry barrier. Yes there are hints that pop up, NPC that explain what is going on. But Anet should know not many players like reading Tooltips and Hints that pop up, Every game does it but also holds your hand across first few levels explaning each feature, hence cancelling that first tooltip that pops up is our habit now and makes no effect on us learning the other game and hence making us think it wont here either.
Fanboism/Hype Train; This is not a Anet creation by itself, but they have encouraged it. I am not saying that they have encouraged the hype directly but they have been releasing info on their game for soo long over 2 years now that it is hard for some one to assimilate if they came to know about a game 3 months back before Betas started. This has lead to some players knwoing almost all features and game philosophy and every thing there is to know about the game for 2 years so when they make comments, you can see how they can be easily be branded as fanbois and blamed for creating hype. Where as some people who know some what about the game and have read a bit about it tend to give the "balanced review" and people who know nothing about it and havnt been hand held in the first few hours of the game tend to give " First impressions"
Marketing: This has been my biggest bane with ANET as a company. They have decided just because we have made a good game is a reason our game will be successful. If i were the CEO or something of ANET i would first fire my marketing team. Just because you have a good product doesnt mean it will succeed. A good marketed product succeds at first then is retained by the product itself. For Ex. Blizzard. They market WoW a 8 year old game with already a large loyal fan base harder and better than ANET has ever done. And i like Blizzards marketing team, they can literally sell Ice to an Eskimo. ANET on the other hand uses game developers / content designers / Lore keepers to market their product ! Seriously ANET ? I hope they know there are professionals who make a living out of marketing products, get in some professionals and market your product better. Half the marketing is being done by gamers and GW2 "Fanbois" and if i may say so some GW2 haters are promoting GW2 better than ANET has.
A clear Example of above is the GEM store. I dont blame those who say it is P2W. It clearly does look like P2W. If you look at a gem store exactly same as this in any other game with no changes made to it at all, this same Gem Store will be a P2W and no one can deny it. Getting gold for cash with which you can buy items ? P2W for me in any other game, faster XP P2W for me in any other game etc etc , Unfortunately ANET fails at explaining how it is not P2W. How items bought with real cash will not give you and your team a significant advantage if any advantage at all. People see game philosophy and CS as seperate entitities. And i dont blame the gamers for it but the ANET team, they have to do a better job of letting the players base know.
Another NO END GAME content. It took ANET 2 years and only a couple of weeks back to give a slight insight into their "END GAME ". ANd even they started by saying " alot of people are asking us about our End game" Well if you ofcourse dont explain people what it is even though you have been releasing info for the last 2 years, ofourse 2 weeks before release people will ask you. I understand they want to keep content as a wow factor never seen before kinda thing but you have to give out info a lot more so people know better and not just your "fanbois".
These are just some my "first impressions" so you cant flame me for something i have said , but please go ahead ANET "fanbois" flame me !
PS: some comments above are sarcastic and back handed in nature if you dont get them i am sorry.