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Pesonally i think its a smart move of Blizzard, giving their playerbase a new expansion so close to the release of GW2, i would have done the same, it will keep a lot of people from trying GW2 and wayting for the soon to be released expansion.
Its a master move from Blizzard, because we all know the release dates of the previous expansions where all much later. They all aimed for the christmass target (except the lich king which did not make the that target)
Best MMO experiences : EQ(PvE), DAoC(PvP), WoW(total package) LOTRO (worldfeel) GW2 (Artstyle and animations and worlddesign) SWTOR (Story immersion) TSW (story) ESO (character advancement)